hessnatur and SCREENSENSE - Retargeting Case
With SCREENSENSE, hessnatur achieves 46 percent higher conversions through real time optimization of the retargeting channel.
The challenges were:
The starting position: Retargeting with high traffic and high bounce rate.
The targets: Increasing the conversion rate and increasing sales with the same retargeting budget and based on the improvement of traffic quality, further scaling of the channel with higher efficiencies.
The measures: More targeted retargeting based on the real time conversion affinity score (CAS) on an individual user basis.
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