Case Studies

hessnatur and SCREENSENSE - Retargeting Case

With SCREENSENSE, hessnatur achieves 46 percent higher conversions through real time optimization of the retargeting channel.

The challenges were:

  • The starting position: Retargeting with high traffic and high bounce rate.
     

  • The targets: Increasing the conversion rate and increasing sales with the same retargeting budget and based on the improvement of traffic quality, further scaling of the channel with higher efficiencies.
     

  • The measures: More targeted retargeting based on the real time conversion affinity score (CAS) on an individual user basis.

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